The brand positions itself as innovative and close to the clientele, materializing the spirit of the “Energia Positiva” (Positive Energy). Our signature that distinguishes and expresses a philosophy characterised by our attitude to be closer to the customer and a brand positioning centred on emotional values.
At the customers’ eyes, the brand image is consistent with its position. "Solid and Reliable" is the perceived brand value and our most distinguished characteristic. "Dynamic and Innovative" is the second most associated perceived characteristic. Galp Energia brand is one of the few brands's in Portugal with a total reputation close to 100% - specifically 96% - and with a mind awareness of 54%.
The company's growth in the Spanish market, both in petroleum products as natural gas, has within the brand, a fundamental support. Note that even today; according to a study developed by the Portuguese-Spanish Chamber of Commerce, Galp Energia is already one of the most recognised Portuguese brands in Spain.
In 2011, for the ninth year running, Galp Energia was voted a "Trusted Brand", totalling 61% of the votes in its category. The brand also achieved high results on its attributes, reaching the first place in Quality, Cost-Effectiveness, Image and Perception of customers’ needs.
The Galp Energia brand will continue to be a key ingredient for the Company’s success, supporting its identity and promoting its business.