A Pluma is a model of gas bottle completely innovative, designed and produced in Portugal. Lighter and with an appealing design, it has demonstrated the ability to adjust perfectly to the needs of those who use bottled gas.
100% Portuguese, created by the Portuguese to the Portuguese, the gas bottle Pluma has revolutionized the world of gas cylinders. With half of the usual weight (weighs only 7.5 kg empty, compared with 15 kg of the traditional steel bottle), an innovative design, superior levels of safety and ergonomics, fully built in recyclable materials, the Pluma is an example of the Galp Energia ability to create, produce and present innovative solutions to its customers and to facilitate their day-to-day.
Lightweight, but with serious outcomes
The campaign launch of Pluma became the best campaign ever of Galp Energia, with levels of awareness of 89% and the most important in terms of the message effectiveness, enhancing Pluma main benefit - its light weight - to be easily perceived and valued.
The campaign succeeded in highlighting the unique shape and distinctive attribute of "lightness" - who does not remember the bottle to be easily carried by one who was known as the 'Gas Girl'?
The result of a close collaboration between Galp Energia, Amtrol-Alfa, universities and other Portuguese companies, the Pluma, launched on the 15th of October 2005, far exceeded the expectations regarding its marketing and has collected many international awards, granted by prestigious institutions and European entities.